A Beautiful Victory for the Sharks

Recently Oceana was shocked to discover a disturbing and ironic fact: a company has been selling shark liver oil - called squalane - as a skin enhancer under the brand name "Oceana."
 
This so-called beauty product was being sold by the Vermont Country Store, but has been dropped in response to feedback from Oceana. We would like to say a special thank you to the thousands of WaveMakers who helped make this happen.

This victory helps to protect some of the most vulnerable sharks in the world.  Deep sea sharks typically grow slowly, mature late in life and have only a few young during their long lives.  As a result, deep sea shark populations are at extreme risk and only recover very slowly.

It's simply wrong to let sharks disappear for the sake of personal beauty, especially when squalane can be made from alternatives such as olives.  There are still many other places selling shark squalane so we will continue to work to end this unsustainable practice.